Testing Site Speed Within Google Analytics for SEO Improvement

Did you know that website load time affects not only your conversions but also your SERPs position and even your Quality Score in case you do PPC?

And how do you test load time for your website? Testing only from your location can yield incorrect results if the majority of your users come from a different place and use different computers. Luckily Google Analytics has implemented a new tool that will help you on this task

The site speed tracker takes a look at all the information you could need related to the load speed of your pages. You’ll see which pages are loading most quickly, what browsers aren’t responding well, which geographic regions are having trouble, and much more. There are a few steps required before this feature can be used, however.

There's a good article from SearchEngineJournal that gives you the instructions:

1. You must enable to the new Google Analytics. This will allow you to check out features that have yet to hit the standard release.
2. You must enable the time tracking features (dubbed “Site Speed” in the interface).
3. You must install the new Google Analytics code that is provided for you.

Therefore, if you are willing to switch to the new (and really cool!) UI for Google Analytics and are able to change the tracking code, I would really recommend it.

If you want to know more about this subject you can read here the original article: http://analytics.blogspot.com/2011/05/measure-page-load-time-with-site-speed.htm
~
Mike F



Read the source article here: Google Analytics Blog