If you wonder how important is to rank of Google's first result page, let me give you two anwers:
Short answer: VERY important
Long answer: According to the latest Optify report about organic click thru rate (you can download the report here: http://www.optify.net/guides/organic-click-through-rate-curve?page=3) almost 37% of all searches go to the first result, 60% go to the top 3 results and almost 90% go to the top 10 results.
What that means for your business is that if you rely on SEO to drive traffic and are in position 10 and below you are probably not receiving almost any traffic coming from that keyword.
With this information you are able now to take informed decision to move in the right direction.
~ Mike