Now in its 8th year, SES Toronto is organized and programmed by the SES Advisory Board and SearchEngineWatch.com, the leading authority on Search Engine Marketing (SEM), including SEO and PPC. The event will be packed with sessions covering topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more while offering high-level strategy, big picture, keynotes, an exhibit floor with companies that can help you grow your business, networking events, parties and more.
These are some of the major points that will be discussed there:
- Learn how search engines rank web pages and optimize yours to out-rank competitors
- Discover new methods of link building to keep your brand in front of your customers
- Increase traffic via organic listings and avoid "spam" penalties
- Optimize and rank better with pay-per-click campaigns
- Improve user experience and increase conversions by testing and tuning landing pages
- Track performance and maximize ROI using free and paid analytics software
- Network with peers and experts to learn the latest tips and trends